Industry News
Conducted in the Spring of this year, by Secor for the CTC, this eleven-page document
summarizes some important findings with respect to Internet marketing that aim to give the
tourism industry some direction for the next five years.
Here are some key recommendations we in the tourism and technology industries should review:
- Prominently display website on all marketing materials.
- Maximize value of link and search strategies. Partner with airlines to capture Internet
Travellers in the early phase of their research.
- Provide on-line information that is printer-friendly for use on vacations.
- Include options to book offline, provide on-line security reassurance. (Quokka Systems does this for you.)
- Majority of Internet Travellers belong to travel reward programs - partner with one, or purchase lists.
- Provide information and packages on-line for touring and getaway trips.
- Take advantage of Internet Travellers' willingness to provide their name and email on-line - for contests/newsletters/discount notifications.
We know that September 11, 2001 will always be etched in our minds, especially when travelling. Here are a few of those trends:
- More late bookings.
- Increasing Internet usage for travel research and deals.
- American top-of-mind awareness of Canada at an all time high; 'safe' image.
- Increased importance of price and flexibility.
American travellers, and visitors from the long-haul markets who are most likely to book online have put the local tourism industry in a strong position to receive business in this manner. Your product or services available for online booking using Quokka Systems' secure booking tool is well positioned to benefit from this shift in travel trends.
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