Does your site make sense?

This may seem like an odd question, but sometimes as web sites grow, they have new information bolted onto it and some important functional things become hidden.

Test the first page of your web site:

• Where is your book now button? You can't sell somebody something if they can't find the cash register.
• Where is your address, phone fax, toll free line and directions to where you are? You can't sell something unless they can find you.
• Where is the sell? If someone finds your site, they are looking for a solution for a requirement. Are you describing on your first page how you are going to meet that requirement?

Return to top page of Newsletter