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 In Cyberspace No-One Can Hear You Shop
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Industry Article of the Month "In Cyberspace No-One Can Hear You Shop." This comes from an article that discusses measuring the success of a web site. What appealed to Quokka Systems about the article was the key likely goals of your website:
What is needed for accurate measurement is the total number of visitors per month to your site as compared to our systems' total inquiries and bookings in the same period. If you can get this data from your webmaster, send it to us and we'll do the arithmetic for you. Contact Robert for this. The article also goes on to discuss in some detail what not to do on a website. I suggest reading it and showing it to your webmaster. To see the full text, check out: |
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