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Use the Data at Hand In the role as a technology service provider, we are seeing a large number of people are not using data provided by their web page and the Quokka Online Booking System. We feel that there are two key reasons that this is happening:
The first question is what data is reasonable to expect from my web page? The company that hosts your web page should have statistics that tell you a couple of key things:
There are many other pieces of information that can confuse you. But the three above are key to determine if people are finding your web site and if they are looking at the pages you want them to (i.e. the one with the Book Now button). It's important that your site traffic increases over time because the number of people using the Internet is increasing. Ask the company that hosts your site to help you with obtaining this information. The Quokka Online Booking System has an extensive collection of reports that tell you things like:
But what actions do you take after looking at the results. The countries in which your guests live tell you how your marketing is really doing. If you are taking a fair few bookings from Germany, why not run an ad in that market? The System Usage Analysis chart tells you when your customers quit in the booking process as well as the overall success rate. The "Display inquiries that fell outside of existing Offers" report tells you if people are asking for dates you haven't loaded. The average advance booking on the Quokka Online Booking System is 60 days. We recommend you have a year's worth of rates in the system at all times. Check out the charts below and then try them on your own data. The reports are found after you sign in and click on the Reporting/Utilities button. If you had the data below, what conclusions would you make? 
Where are our Booked/Cancelled Customers from?
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